Outreach Project Examples
They Count on You, You Can Count on Us Campaign
The Community Preventive Services Task Force has found multiple interventions to be effective at increasing breast and cervical cancer screening. The Care for Yourself Program implements many of these interventions within the structure of the program including small media, group education, one-on-one education, reducing structural barriers, reducing client out of pocket costs, and the use of community health workers (like you!). This toolkit was designed to assist you in promoting the Care for Yourself Program’s benefits as well as the unique assets that you as a program coordinator bring to your community.
They Count on You, You Can Count On Us Campaign Toolkit 
Care for Yourself Brand Identity Guidelines
English
Spanish
Radio Script
Small Media
Screening Events and Group Education
Advertisements
Newspaper
Radio
30 seconds: "Did you know that nearly 1 in 8 women in the United States will get breast cancer? It's the second most common cancer in women. The Care for Yourself program provides breast exams, mammograms, pap tests, and pelvic exams for free across the state of Iowa. You may qualify if you are a woman between the ages of 40 and 64 and need help getting screened. To find out more, contact [Coordinator Name] at [Department Name] office at [phone number]."
30 seconds: "Every year over 2,000 women in Iowa are diagnosed with breast cancer. Did you know breast cancer is the second leading cause of death in women? Just being a woman and growing older increases your risk, but early detection is your best protection. The Care for Yourself program helps women get screened. To see if you qualify, call [Department Name] at [phone number]. It’s time to take care of yourself. Schedule a mammogram. Save a life."
Virtual Platforms
Other Materials
If you are interested in any of the Spanish items, please contact the local program for the English version.
Social Media Resources
Find easy to use social media messages for 2019 from the Iowa Cancer Consortium here.
January is cervical cancer awareness month. The social media toolkit from the GW Cancer Center is available here.
October is breast cancer awareness month. The social media toolkit from the GW Cancer Center is available here.
Promote the Iowa Cancer Plan through these social media messages.
Additional Resources