What is outreach?
Outreach is one strategy to educate people about the advantages of regular cancer screening, cancer risk factors, and how to access screening services. We must work to raise awareness of the need for cancer screening in tandem with recognition of the Care for Yourself program brand name and services offered.
Making it evidence-based.
The Guide to Community Preventive Services is an evidence-based resource that details strategies that have been found effective in conducting outreach and other services among diverse topics. It is an excellent resource for finding interventions that have been proven to work.
Specific information about increasing Breast and Cervical Cancer Screening rates can be found here:
One Pager- Increasing Appropriate Breast Cancer Screening
One Pager- Increasing Appropriate Cervical Cancer Screening
CPSTF Increasing Cancer Screening Table
All outreach materials need to include the Care for Yourself logo AND the federal language provided below. Outreach materials will not be approved if the proper use of the logos and disclaimer are not included on the requested product(s). All materials must be submitted to Ashley Ezzio (firstname.lastname@example.org) for approval prior to distribution in the service area. Please allow two weeks for material review.
Disclaimer: The following disclaimer must appear on all printed materials used to promote the Care for Yourself program: “This material is supported in part by Cooperative Agreement NU58DP006327-04 funded by the Centers for Disease Control and Prevention. Its contents are solely the responsibility of the authors and do not necessarily represent the official views of the Centers for Disease Control and Prevention or the Department of Health and Human Services.” We understand that the language listed above may be difficult to include on smaller items. If the disclaimer does not fit on the specific outreach material you are implementing, items will be reviewed on a case-by-case basis.
Reach & Referral.
Reach is the extent to which a program attracts its intended audience. It can be expressed as number of people, organizations, communities, or other value. For our program, reach means the number of people we educated during evidence-based outreach work. Reach helps us track our outreach achievements and progress from year to year.
Referral is the number of people you give enrollment paperwork, call with program information, or send to the website for more information. It will be a portion of the people you talk to at an event. Tracking the number of people we reach and refer to our program can help us measure the success of our outreach efforts. The tracking tools below can help you be successful in documenting reach and referral to your program consultant.
Screening Events and Group Education
30 seconds: "Did you know that nearly 1 in 8 women in the United States will get breast cancer? It's the second most common cancer in women. The Care for Yourself program provides breast exams, mammograms, pap tests, and pelvic exams for free across the state of Iowa. You may qualify if you are a woman between the ages of 40 and 64 and need help getting screened. To find out more, contact [Coordinator Name] at [Department Name] office at [phone number]."
30 seconds: "Every year over 2,000 women in Iowa are diagnosed with breast cancer. Did you know breast cancer is the second leading cause of death in women? Just being a woman and growing older increases your risk, but early detection is your best protection. The Care for Yourself program helps women get screened. To see if you qualify, call [Department Name] at [phone number]. It’s time to take care of yourself. Schedule a mammogram. Save a life."
If you are interested in any of the Spanish items, please contact the local program for the English version.
Social Media Resources
Find easy to use social media messages for 2019 from the Iowa Cancer Consortium here.
January is cervical cancer awareness month. The social media toolkit from the GW Cancer Center is available here.
October is breast cancer awareness month. The social media toolkit from the GW Cancer Center is available here.
Promote the Iowa Cancer Plan through these social media messages.