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Product Submissions

Thank you for choosing to submit your product to the Iowa WIC program for consideration. We select foods for addition based on federal regulations, state standards, availability, and cost. Not all food submissions will be approved.

Foods currently on Iowa WIC's approved food list do not need to be resubmitted.

 

Submission Timeline

  • Brand Specific food categories:
  If submitted by:   It will be considered for addition on:
  January 1st - March 31st   July 1st
  April 1st - June 30th    October 1st
  July 1st - September 30th    January 1st
  October 1st - December 31st   April 1st

 

  • For Non-Brand Specific categories, please submit at any time for immediate consideration. 

Categories

Categories in the Iowa WIC approved food list are either Brand Specific or Non-Brand Specific:

  • Brand Specific categories - Tofu, yogurt, soy beverage, bread, tortillas, oatmeal, bottled & frozen juice, store & national brand cereals, hot cereal, infant fruits & vegetables, infant cereal, and infant meats. 
  • Non-Brand Specific categories - Fresh & frozen fruit & vegetables, milk, cheese, beans, peanut butter, tuna & salmon, eggs, and brown rice. 

 

Non-Brand Specific Submission Requirements

Non-Brand Specific submissions may be sent in at any time using the UPC Submission Form. All submissions will be processed and, if approved, immediately added to the approved products list (APL). 

Submissions that do not contain all of the necessary information will be automatically denied. All submissions must include the following:

  • Product description
  • Size of product (ounces, pounds, etc.)
  • Full UPC (including the leading and check digits)
  • Images of nutrition panel, front label, and ingredients list
  • At a minimum all products must meet USDA regulations on qualifications for products.

Brand Specific Submission Requirements

Brand Specific submissions may be submitted any time, however, will only be reviewed at certain times (please see Submission Timeline, above). 

There is no form for Brand Specific submissions, as we will accept a number of formats for submission. Simply attach the document(s) which are easiest for you to an email addressed to: wicvendor@idph.iowa.gov

Submissions that do not contain all of the necessary information will be automatically denied. All brand submissions must include the following:

  • Product description
  • Size of product (ounces, pounds, etc.)
  • Full UPC (including the leading and check digits)
  • Images of nutrition panel, front label, and ingredients list

At a minimum all products must meet USDA regulations on qualifications for products.

 

For more information about WIC, call (515) 281-6650. You may also use the Contact Us system to send us a question online.

In accordance with Federal civil rights law and U.S. Department of Agriculture (USDA) civil rights regulations and policies, the USDA, its Agencies, offices, and employees, and institutions participating in or administering USDA programs are prohibited from discriminating based on race, color, national origin, sex, disability, age, or reprisal or retaliation for prior civil rights activity in any program or activity conducted or funded by USDA.

Persons with disabilities who require alternative means of communication for program information (e.g. Braille, large print, audiotape, American Sign Language, etc.), should contact the Agency (State or local) where they applied for benefits. Individuals who are deaf, hard of hearing or have speech disabilities may contact USDA through the Federal Relay Service at (800) 877-8339. Additionally, program information may be made available in languages other than English.

Read the full USDA Non-Discrimination Statement and to learn how to file a complaint.