WIC Vendors

Who are WIC Vendors?

WIC vendors are an essential part of providing successful services to WIC participants. Information found here will assist stores wanting to become an authorized Iowa WIC vendor and those that already are.

If you are interested in becoming an Iowa WIC authorized vendor, call (800)532-1579 to speak with a WIC Vendor Management Representative.

What is my role as a WIC vendor?

Approved WIC vendors enable WIC participants to redeem their benefits for nutritious foods. 


*New* Brand Submission 

The Iowa WIC Program accepts brand submissions for brand specific categories of WIC approved foods on a quarterly basis.

Submissions may be sent in at any time using the UPC Submission Form. All submissions will be processed and, if approved, added to the approved products list in January, April, July, and October. 

Submissions that do not contain all of the necessary information will be automatically denied. All brand submissions must include the following:

  • Product description
  • Size of product (ounces, pounds, etc.)
  • Full UPC (including the leading and check digits)
  • Images of nutrition panel, front label, and ingredients list

At a minimum all products must meet USDA regulations on qualifications for products.

For more information about WIC, call 1-800-532-1579 or (515) 281-6650. You may also use the Contact Us system to send us a question online.


In accordance with Federal civil rights law and U.S. Department of Agriculture (USDA) civil rights regulations and policies, the USDA, its Agencies, offices, and employees, and institutions participating in or administering USDA programs are prohibited from discriminating based on race, color, national origin, sex, disability, age, or reprisal or retaliation for prior civil rights activity in any program or activity conducted or funded by USDA.

Persons with disabilities who require alternative means of communication for program information (e.g. Braille, large print, audiotape, American Sign Language, etc.), should contact the Agency (State or local) where they applied for benefits. Individuals who are deaf, hard of hearing or have speech disabilities may contact USDA through the Federal Relay Service at (800) 877-8339. Additionally, program information may be made available in languages other than English.

Read the full USDA Non-Discrimination Statement and to learn how to file a complaint.