Iowa WIC Program Request for Clinic Approval

Before implementing a long-term program change, such as a change in clinic site, elimination of a clinic site or hours of operation, the agency must submit a completed Iowa WIC Program Request for Clinic Approval to the State WIC Program. Local agencies must obtain written approval prior to making any changes. See Policy 300.45 for more information about this.

WIC Nutrition Education Needs Assessment Technical Assistance Tool

The purpose of the WIC Nutrition Education Needs Assessment Technical Assistance Tool is to assist with the analyses of several data sets describing the health status and nutrition education needs of WIC participants. This series of worksheets will help compare data from several sources in order to draw conclusions about a particular health indicator or behavior. The tool assists with assessment, planning and evaluating nutrition and health indicators of WIC populations. For more information contact (515) 725 - 2642.

How To Access WIC Videos on the IDPH YouTube Channel

Videos produced by state staff for WIC participant training and education will be made available on the Department's YouTube channel. The attached instructions are for local agency staff use only and not to be provided to participants. Use the instructions provided to locate the video desired, and use the YouTube options for sharing the video with participants. 

Social Media Integrity Messaging Toolkit

The following recourses are designed to be used on social media platforms and for print media to assist with integrity messaging. The use of these tools is highly recommended but not required. For any questions over the use of these items, please reach out the state WIC integrity officer. 

Outreach Tools

The goals for outreach activities are to: increase caseload, increase awareness of the WIC Program among potentially eligible families, and coordinate WIC services with other programs serving potentially eligible families to improve quality of services, eliminate undesirable duplication of services, and increase access to services. The following tools have been put together for local agency use following the analysis of information gathered via surveys with the specific target population. The use of these tools is highly recommended but not required.

To tell parents and caregivers about the many benefits of WIC, the Iowa Department of Public Health has created a multi-faceted advertising campaign. It features early childhood milestones meant to tug at the heartstrings and reinforce the importance of giving kids a healthy start. By implementing this campaign throughout your community,
you can let caregivers know that WIC is here for them and their families.

From video to billboards, this multi-pronged advertising approach includes a variety of advertising materials at your disposal. You are welcome to use any of these advertising materials in your community.  To request the electronic files for any of these materials simply contact your nutrition consultant.

Wichealth.org Support

The wichealth.org support site is available to visit to get everything you need related to wichealth- evaluation reports, marketing and training materials and videos, wichealth news, and now there is a Stats merger where you can track state and local agency statistics.

Head Start Adjunctive Income Elegibility Form

The state WIC office has authorized the use of the following forms to be used in conjunction with head start for determining adjunctive income eligibility. Additional information on the use of these forms can be found in policy 215.42

Drop Shipment Order Form

Complete the following form for your quarterly drop shipment order (order forms are due in March, June, September, and December) or your ISU Distribution Center order form.

Request the Iowa WIC Program to Add a UPC

To request a specific product to be added to the Iowa WIC Approved Product List (APL), complete the Iowa WIC UPC Submission Form.  Please follow submission instructions located on the bottom of the form.  Your request will be reviewed and if the product meets the nutritional requirements of the WIC Program, it will be added to the Iowa APL.

Food Flyer Insert

WIC Approved Food Flyers list the items which are eligible for participants to purchase. New food items are now added to the Approved Product List every quarter. Food Flyers cannot be updated quite as frequently, so an insert has been developed which lists all updates since the last printing. It is not a requirement to provide this insert to all participants. It is simply a resource for those who are unable to access electronic versions of the WIC approved food list from the WIC Shopper App or the EBT Shopper and IDPH websites.


The Iowa WIC program has several comprehensive reports available which assess health and behavioral characteristics of women, infants, and children enrolled in the WIC Program. The Pregnancy Nutrition Surveillance System (PNSS) and the Pediatric Nutrition Surveillance System (PedNSS) were originally administered by the Centers for Disease Control and Prevention to monitor the nutritional status of low-income participants in federally funded maternal and child health programs. In Iowa, data for PNSS and PedNSS is only collected from WIC. WIC uses this information to guide public health policy and action. If you would like additional information, please contact IDPH for a data sharing agreement.

IowaGrants.gov User Guides

The Iowa Department of Public Health has multiple user guides to assist with usage of the IowaGrants.gov website. If you need any assistance with Iowagrant.gov please use the utalize the resources located on the IDPH User Guides webside.

For more information about WIC, call 1-800-532-1579 or (515) 281-6650. You may also use the Contact Us system to send us a question online.

In accordance with Federal civil rights law and U.S. Department of Agriculture (USDA) civil rights regulations and policies, the USDA, its Agencies, offices, and employees, and institutions participating in or administering USDA programs are prohibited from discriminating based on race, color, national origin, sex, disability, age, or reprisal or retaliation for prior civil rights activity in any program or activity conducted or funded by USDA.

Persons with disabilities who require alternative means of communication for program information (e.g. Braille, large print, audiotape, American Sign Language, etc.), should contact the Agency (State or local) where they applied for benefits. Individuals who are deaf, hard of hearing or have speech disabilities may contact USDA through the Federal Relay Service at (800) 877-8339. Additionally, program information may be made available in languages other than English.

Read the full USDA Non-Discrimination Statement and to learn how to file a complaint.