The Iowa Department of Public Health (IDPH) is again collaborating with Des Moines beverage distributor, Doll Distributing, and Fahr Beverages, Inc. in Waterloo to distribute drink coasters promoting colorectal cancer screenings to all the bars and restaurants they serve in Iowa.
“We realize colorectal cancer is not something that naturally comes up in conversation,” said Jeanna Jones, promotion coordinator for the IDPH Get Screened program. “The coaster campaign is designed to get people talking about a sensitive subject in a relaxed atmosphere.” The coasters feature a trivia question on one side with a humorous drawing on the other.
According to IDPH, colorectal cancer is the second leading cause of cancer deaths in Iowa, and one of the most preventable types of cancer. Because colorectal cancer is highly treatable if detected early, all Iowans age 50 and over are encouraged to be screened for colorectal cancer. Iowans with a family history of polyps or colorectal cancer should talk with their health care provider about screening before the age of 50.
In addition to age and family history, other risk factors for colorectal cancer include lack of regular physical activity; a diet low in fruits and vegetables; a low-fiber, high-fat diet; being overweight; regular or heavy alcohol consumption; and tobacco use. To learn more about colorectal cancer, visit http://www.idph.iowa.gov/igs/public.
Coaster example: Front, Back