Iowa 5-2-1-0 Health Campaign Expands (7/10/19)

Iowa 5-2-1-0 Health Campaign Expands (7/10/19)

Author: Polly Carver-Kimm/Wednesday, July 10, 2019/Categories: IDPH News, Nutrition & Health Promotion

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The Iowa Department of Public Health (IDPH) today announced expanded funding of the “5-2-1-0 – Healthy Choices Count!” campaign, which began in 2017 in Iowa. Six new communities will receive grants, while the nine communities currently funded for the initiative will receive additional grants. The funded communities will work to create environments that support healthy choices. Bringing evidence-based strategies for healthy living into schools, childcare and out-of-school programs, health care practices and workplaces, 5-2-1-0 Healthy Choices Count! reaches children and adults where they live, learn, work, and play.

New communities each receiving $30,000 in FY20 include:

  • Cherokee, Cherokee County
  • Grinnell, Poweshiek County
  • Hampton, Franklin County
  • Missouri Valley, Harrison County
  • Waterloo, Black Hawk County
  • Storm Lake, Buena Vista County

FY19 funded communities receiving a second year of funding at $10,000 include:

  • Clinton, Clinton County
  • Keosauqua, Van Buren County
  • Manning, Carroll County
  • Mason City, Cerro Gordo County
  • Mount Ayr, Ringgold County

FY18 communities receiving a final year of funding at $5,000 include:

  • Dubuque, Dubuque County
  • Malvern, Mills County
  • Mt Pleasant, Henry County
  • West Union, Fayette County

5-2-1-0 Healthy Choices Count! is a health-focused movement for kids under the nationally recognized program, 5-2-1-0 Let’s Go!. This proven, scientific method

helps keep kids healthy by focusing on four numbers: 

  • 5 or more servings of fruits and vegetables;
  • 2 hours or less of screen time (television, computer, video games, phones, etc.);
  • 1 hour or more of physical activity; and
  • 0 (or reduce) sugar-sweetened beverages.

For more information about 5-2-1-0 Healthy Choices Count!, and to see how communities are implementing 5-2-1-0 strategies, visit https://idph.iowa.gov/5210.


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