Who are WIC Vendors?
WIC vendors are an essential part of providing successful services to WIC participants. Information found here will assist stores wanting to become an authorized Iowa WIC vendor and those that already are.
If you are interested in becoming an Iowa WIC authorized vendor, call (800)532-1579 to speak with a WIC Vendor Management Representative.
What is my role as a WIC vendor?
Approved WIC vendors enable WIC participants to redeem their benefits for nutritious foods.
*New* Brand Submission
The Iowa WIC Program accepts brand submissions for brand specific categories of WIC approved foods on a quarterly basis.
Submissions may be sent in at any time using the UPC Submission Form. All submissions will be processed and, if approved, added to the approved products list in January, April, July, and October.
Submissions that do not contain all of the necessary information will be automatically denied. All brand submissions must include the following:
- Product description
- Size of product (ounces, pounds, etc.)
- Full UPC (including the leading and check digits)
- Images of nutrition panel, front label, and ingredients list
At a minimum all products must meet USDA regulations on qualifications for products.